Want Career Stability? Time To Learn How To Code.

Want Career Stability? Time To Learn How To Code.






By Zack Rosenberg From the Pyramids of Egypt to the skyscrapers of today to interactive future of tomorrow, it has always been the engineers that have delivered the future. If Mark Zuckerberg taught the Winklevoss twins anything it was execution over ideas. Mark knew how to code. Building something from nothing. As the world becomes even more complex and technology becomes part of every conceivable profession, the jobs of tomorrow will rely heavily on those who can code. If/when you find yourself in the captain’s char at your company, you’re…

The Robots are Coming!

The Robots are Coming!






By Rachel Herskovitz The robots are coming. Okay, not really, but more and more there are stories of how artificial intelligence is becoming integrated into our lives. This is no longer a far away Jetson’s dream, their use is here and wide adoption is around the corner. But first, what is artificial intelligence? There are a couple of different ways in. One, is a means to understand mass volumes of data, quickly and effectively. The second is both understanding that data and getting smarter from it through something called machine…

Is There A Difference Between a Business and a Startup?

Is There A Difference Between a Business and a Startup?






By Zack Rosenberg People often pose this question to me and I understand why it is easy to confuse a business and a startup. Seemingly they are one in the same. They require employees, we know people who work for them, size doesn’t define the business (just the type – i.e. small, medium, etc). But, there are major differences that if we dig a bit deeper make it clear that they are not one in the same. Let’s think of it this way, are Middle School and High School the…

How To Find A Great Partner

How To Find A Great Partner






By Zack Rosenberg “You don’t get agitated about one little thing or another. We work through it. Also, generally, we’ve gotten to think remarkably alike, which scares some people around us.” Sergey Brin on Larry Page (Co-Founders of Google) Let’s state the obvious. It is really, really difficult to find a great partner. Think about it. You can likely count on one finger a person that you can spend a lot of time with, work well with, and share common goals. Even luckier if they are good at what they…

What Should Be the Cost of Free?

What Should Be the Cost of Free?






By Zack Rosenberg If it’s for free, it’s for me, right? Certainly was my mantra in college. Now being part of the real world, I’m realizing the extraordinary cost of free. It’s been probably 15 years since I’ve paid for an email address with AOL. Never have I been asked to pay for using a social network and at the dawn of the internet, music or movies. I can even video chat with anyone around the world for no cost. The list goes on. What I’ve come to realize is…

Am I Right For A Startup?

Am I Right For A Startup?






By Zack Rosenberg Startups are sexy, right? We all saw, “The Social Network”. “Silicon Valley”, on HBO is pretty cool too. Billionaires are being seemingly built overnight from Mark Zuckerberg to Evan Spiegel. THEY seem like real-life superheroes. Hell, Elon Musk is even the inspiration for Iron Man. We are now in a world where we romanticize about shedding the corporate culture of our parents and taking the unimaginable risk.  C’mon…doesn’t every company succeed these days?

5 Men’s Watches That Prove You’re The Boss

5 Men’s Watches That Prove You’re The Boss






By Zack and Rachel I know we can’t be the only two people excited that watches are making a comeback. Especially for men, it is the only piece of jewelry that is approved for business. Watches are statement pieces. They show off your sense of style, personality, and status. For those of us in sales, you’ll find yourself engaging in long discussions centered around your watch choice. So it’s time (pun intended) to take a look at the wrist wear that will prove you’re the boss AND it’s not just…

What’s The Content Conundrum For Brands?

What’s The Content Conundrum For Brands?






By Rachel Herskovitz Branded content can mean a lot of different things. Native, co-created, re-purposed advertising all comes to mind as items that fit under the definition. No matter the definition, the landscape is changing and it’s changing fast. Gone are the days of create one piece of content for many (channels, people, etc.). We are now full speed ahead in a new world order of more personalized content, driven solely by the data we are all (publishers, agencies, and brands) able to receive and can use for both planning…

Is It The Year of Mobile or Immersive? I Always Forget.

Is It The Year of Mobile or Immersive? I Always Forget.






By Eric Tash @FastTash Close your eyes and imagine it is December 31st 2016, the countdown to 2017 has begun – 10, 9, 8, 7, 6… When we look back at the year that was in advertising, what will we call it? Is 2016 the year of ‘mobile, live streaming (influencer), augmented/virtual reality (immersive experiences), video (influencer) or ephemeral?’ If your head’s still spinning from all the buzzwords I just threw up onto this post, I don’t blame you. I believe 2016 will a little of bit of everything, all…