Musical.ly, haven’t HEARD of it? You will. Here’s what you need to know.

Musical.ly, haven’t HEARD of it? You will. Here’s what you need to know.






By Rachel Herskovitz “Another video social network is born and this time with a gentle twist of audio.” Musical.ly, the video social network that is most popular with young teens (Generation Z) has 70 million registered users now and has not dropped out of the Top 40 in the iTunes store, which is the only way to promote your app on Apple devices. It’s a little like Snapchat (instant stories), a little like Dubsmash (music lip synching) and a little like YouTube (you can become a star with your content)….

Brand Marketers: Lend us your opinion!

Brand Marketers: Lend us your opinion!






By Zack and Rachel It’s time for our annual survey of brand marketing! Through the following 10 (really 9) questions we hope to better understand the challenges are friends, family, and colleagues deal with throughout their careers in brand marketing. With the results in-hand, we will publish a series of articles using your feedback (with permission) and share the best of what we find with you, our readers. We can’t thank you enough for participating and look forward to your thoughts. Create your own user feedback survey

Social Business isn’t just a……Nice Idea.

Social Business isn’t just a……Nice Idea.






By Zack Rosenberg Business leaders act, not react. By nature they are forward thinking and innovative– a ballast on a ship. But never before has leadership been a more critical tool, with billion dollar brands being built overnight and distribution trending in ways we never imagined. It’s the internet, of course. Consumers are interacting with brands in ways that could never have been done before. Twenty years ago our choices were limited to whatever was on the shelves at our local supermarket or pharmacy. Now, every brand and product is available at anytime and…

I Now Get Donald Trump’s Strategy

I Now Get Donald Trump’s Strategy






By Zack Rosenberg When election 2016 began, it was an almost forgone conclusion we were about to see a repeat of Bush vs. Clinton. This time with Jeb and Hilary, not George and Bill. A heavy-weight battle between two politically savvy and powerful families….Sigh. On the Republican side, the field was packed with 17, all of whom assumed there was not much of a path to beat Jeb. After-all, he was the practical one. With close to $100 million already in the bank for his SuperPAC, dial up the snoozefest…

eSports: Re-defining Sport for the next generation?

eSports: Re-defining Sport for the next generation?






By Barry Gilbert As a child of the 90s, I’m certainly no stranger to video games.  It all started with the original Nintendo, and as I grew in age, so did the sophistication of the games and the consoles hosting them.  The competition was fairly limited to neighborhood friends, but then the internet changed everything, allowing people to compete with other people from all around the world in a live environment.  I certainly saw the intrigue immediately, gamers could hone their skills against players of a multitude of levels, and…

Is This The Election To End All Elections?

Is This The Election To End All Elections?






By Rachel Herskovitz In America, anyone can become president. That’s the problem. —George Carlin In February, the Huffington Post posted an article titled, “The Rest of America Is Just As Weirded Out By This Election As You Are”. At that time, 76% of Americans reported that they (as the title suggests) think this 2016 Presidential election is weirder than past elections. Based on the elections I’ve been voting in since 2004, and studied since I was old enough, is something I agree with. This is weird. But, not unexpected. The…

6 (Easy) Ways To Go The Extra Mile!

6 (Easy) Ways To Go The Extra Mile!






By Zack Rosenberg “Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.” – John Maxwell It always seems to be the mile least traveled, right? It isn’t very often you hear great stories of triumph that start with, “so I was doing the bare minimum and…”. C’mon. We know better than this. Yet each and everyday that’s the type of effort many people make. NO. Nobody wants to do it, but that’s exactly the point. Hustle. To me, this…

5 Books That Made Me Better A Business Pro!

5 Books That Made Me Better A Business Pro!






By Rachel Herskovitz There are a lot of reasons to read a book. I tend to use the time to lose myself in a world that I don’t deal with everyday and hit on different places or times. When I discuss this with Zack, he always has a tendency to find books that teach him about what he is doing everyday so he can better himself in work or leadership. There is something really smart to that, and I’ve taken it on the past few years to add 2-3 business…

Interview with Ben Lerer, Founder of Thrillist

Interview with Ben Lerer, Founder of Thrillist






By Zack Rosenberg (originally posted on 12/22/11) Ben is the Co-Founder or Thrillist and along with his father (Co-Founder of Huffington Post) Ken Lerer, are the Principles in Lerer Ventures which has invested in everything from BuzzFeed to Mic. 1. What digital/media trends excite you right now? I am focused on the cross-section of commerce and content. Traditional media companies have, for a long time, monetized the reader and viewer and spoke to them in a separate voice when asking these same people to buy. But, the reader/viewer and buyer…

Checking out the Startup Scene of New Jersey

Checking out the Startup Scene of New Jersey






By Zack Rosenberg New Jersey has a Tech Scene? When you think of the greatest startup scenes in the US, cities like San Francisco, New York, and Austin probably come to mind way before anything in New Jersey. Rightfully so. However, as Rachel and I become more and more acclimated to living here in the Garden state, we’re seeing a much brighter picture than we had ever imagined. In fact, a staggering amount of money has made it’s way into the coffers of New Jersey companies. Venture capital funding jumped…