In The Captain’s Chair: Jack Dorsey (Twitter)

In The Captain’s Chair: Jack Dorsey (Twitter)






By Zack Rosenberg “Make every detail perfect and limit the number of details to perfect.” — @jack on Twitter, December 2010 Interesting quote from a man who dreamed big and founded two billion dollar companies, Twitter and Square. Twitter gave us the hashtag and the handle (@zacksoapbox if you’re looking for me). Oh and by the way, he is currently CEO of them both. Spending 8 hours a day at each company. What’s my excuse? For this post, we are going to stick to what’s going on at Twitter. In reading…

eSports: Re-defining Sport for the next generation?

eSports: Re-defining Sport for the next generation?






By Barry Gilbert As a child of the 90s, I’m certainly no stranger to video games.  It all started with the original Nintendo, and as I grew in age, so did the sophistication of the games and the consoles hosting them.  The competition was fairly limited to neighborhood friends, but then the internet changed everything, allowing people to compete with other people from all around the world in a live environment.  I certainly saw the intrigue immediately, gamers could hone their skills against players of a multitude of levels, and…

Can Facebook Live, Thrive?

Can Facebook Live, Thrive?






By Rachel Herskovitz Will live-streaming digital platforms work? Periscope, Snapchat, Facebook Live are just the beginning of what I predict will be the advent of these platforms foray into appointment viewing. Television long ago decided that viewers wanted to watch content on their own terms, even updating the advertising and business models to suggest they believe that’s the future. So why are the digital first platforms doubling down here?

“Millennials are Different”, Separating Fact from Fiction!

“Millennials are Different”, Separating Fact from Fiction!






By Riley McDonough David Gelles of the NYTimes recently wrote a terrific article about the emergence of the “Mindfulness Industry”, and how the paralleled the commercialization of the Yoga movement a generation earlier. He focused primarily on how well meaning ideas and concepts get hijacked by marketers of all stripes looking to capitalize on a hot trend by creating a myth that bears no resemblance to the original product.

Getting Comfortable with Being Uncomfortable

Getting Comfortable with Being Uncomfortable






By Spencer Judge “Life begins at the end of your comfort zone” — a quote living on one too many refrigerator doors and posted on Instagram far too often. But what exactly does this mean and why should you care? Disclaimer: the opinions expressed in this article are the author’s alone. Less than two years removed from college, the author is neither qualified nor credible to write a self-help article. The author falls on his face (figuratively) more often than he’d like to admit and finds himself failing at some…

Stop complaining about ads on jerseys

Stop complaining about ads on jerseys






By Zack Rosenberg This week the NBA announced it was allowing teams to sell ads on their jerseys for the first-time. The Philadelphia 76ers, who somehow have managed to stay a professional team, was the first to unveil such an ad. NBA Commissioner and youthful Monty Burns impersonator, says this will add over $100 million dollars a year to NBA teams coffers. That’s some serious business considering it was only about 30 years ago that the NBA Finals weren’t aired live. It’s true. The outrage over this decision was palpable….

Old Front, New Front, who gives a $#!*?

Old Front, New Front, who gives a $#!*?






By Rachel Herskovitz It’s not a unique prediction that in the next few years, the digital newfronts and TV upfronts will come closer together in message. The storyline for this year’s newfronts was pretty polarized across the key presenters. Some, discussed their audiences and unique, custom content. Others, had a party. And one even re-named theirs to an upfront. So where do the synergies really start to come together? First, the distributors of digital content will start to play a bigger role. Much like the TV networks, they don’t own…

Millennials: Working not just Twerking

Millennials: Working not just Twerking






By Zack Rosenberg The perception of us (millennials) in the workplace is that we act and perform one way, where we view ourselves differently. Extremely differently. Since perception is reality – and there is a great divide between what our bosses view and us, how can we handle? And does it really matter? The story told by the infographic paints the picture that millennials are unloyal employees who love to have fun. Oh and we’re tech-savvy too! But, isn’t this the case with every generation as one comes into its prime…

Mentoring: There are people who know the way

Mentoring: There are people who know the way






By Diana Telinbacco When Zack and Rachel reached out and asked if I wanted to contribute a guest post to their blog, I didn’t hesitate to say yes.  Zack, Rachel, and myself, all share a common trait – the desire to not just get involved in our ever evolving industry but to help facilitate opportunities for our peers to network, grow, and challenge themselves.   Over the course of the last 12 months, I’ve dedicated much of my personal time to spearheading the re-launch of the 212 Advertising Organization’s Mentoring…

Taking a stand against BAD questions

Taking a stand against BAD questions






By Zack Rosenberg We all know the expression that there is no such thing as a bad question. But as an entrepreneur that has been asked endless questions, and done quite a bit of asking myself, the question I have is, is that true? Are there bad questions? Yes. In fact, I usually tell people that everyone’s job is to answer bad questions from someone. For example, I worked with a former colleague for two years and when I left that company, I realized that people were still asking the same business…