Five Quick Questions with Zvika Netter the CEO of InnovidAlexa Ehrlich | November 1st, 2010
Innovid has recently raised $4.1 million in funding from Genesis Partners and T-venture. The new funding will help Innovid hire additional staff and expand to mobile, connected-tv and European markets.
In a recent article on TechCrunch.com they discussed Innovid and how they have developed an interactive pre-roll advertising product, called iRoll that allows advertisers to turn any existing pre-roll video ad into an interactive one. And users are encouraged to click and perform mouse gestures with the interactive ads to gain further information.
Innovid has integrated iRoll in campaigns for a number of high-profile brands including Kraft, Buick, Hyundai, Disney Pictures, and Sony. And some of Innovid’s publishers include 80% of the web`s top video publishers including partnerships with MTV, Fox, and NBC.
We interviewed the CEO of Innovid, Zvika Netter and here’s what he had to say. By the way, this is our first segment of 5 Quick Questions. Thanks for stopping by to check it out! The purpose of these posts is to give you a broader viewpoint from recognized experts in the field. Enjoy!
Q: We hear you recently raised $4.1 million dollars, what was that process like especially during these bad economic times?
A: “A lot of conversations and a lot of energy! It’s easy for people who call your office to lure you in. If they are persistent enough and keep pushing you saying your product is so good and we will really help your company, then they probably have something you would be interested in. And raise money when you don’t need it! Sounds funny but we were acting not interested and the money found us.”
Q: What is your advice for a recent graduate or someone who is unemployed and is looking for work?
A: “Be passionate about something, be aggressive, have great ideas that other people haven’t thought of. Do market research about the company to amaze them, know a lot about what the company is about. Know extra stuff normal people applying wouldn’t know, be able to show something, an asset beside yourself. Also don’t be afraid to network, write someone who works there an email and ask to meet for coffee to discuss why you are so passionate about working for their specific company.”
Q: What are some adjectives you would use to describe a good entrepreneur?
A: “Someone who is persistent, flexible, and keeps up with what’s current. Never give up and keep pushing what’s working for you. If a product isn’t working then quit pushing it after awhile. We had 7 products at first and now we just have 1. Kill ones that don’t work. One video product we had was so successful at first it was used in a Rihanna video on MTV but we saw it wasn’t going anywhere else and wasn’t going to create a big company so we got rid of it. Focus your energy on what works. Build a brand, success feels great.”
And then we asked some fun questions….
Q: What is your favorite Airline food?
A: “Well I fly Continental and for awhile I was flying every two weeks back and forth from New York to Tel Aviv but now I’m in Brooklyn and it’s great I can go home and sleep. But everytime I flew my Facebook post was: CO91 16A rice with curry, I eat Vegetarian meals and 98% of the time it is rice with curry!”
Q: If you could get on a plane right now & fly wherever you want, where would you go?
A: “I would go to Israel to be with my family, it would be nice to be home doing nothing. But if I had to pick somewhere else it would be India, that’s somewhere I’ve always wanted to go, backpacking in the far east.”
Well that’s all for this week’s segment of 5 Quick Questions! Please check out our next segment in the next newsletter. And make sure to check out Innovid on the web!
- Innovid is seeking Sales Account Executive in NY, LA, SF, CHI
- 5 Quick Questions with Rick Song, Senior Director of Microsoft Advertising
- 5 Quick Questions with David Berkowitz, Senior Director of Emerging Media & Innovation at 360i
- Seeking Sales Account Executive – Innovid NYC
About the Author: Originally from Danville, Illinois, I received my Bachelor’s of Arts in Journalism and Second Concentration in Gender Studies from Indiana University Bloomington in May 2010. I am now an aspiring Broadcast Journalist with great experience in the field, which I have obtained through various internships and with my involvement in IUSTV, the student produced news team at Indiana University.I am excited for new challenges and new learning experiences with each day in this field of work.I enjoy writing, volunteering in my local community, traveling, reading, and working out. I am eager to see where my degree will take me! For now I am so happy to have the opportunity to be contributing to SDZR.