Archive for January, 2011

How to Succeed in Your First Year of Business

Mindy Schultz | January 31st, 2011

Always wanted to start your own company, and become successful but never known how?  Well, hopefully with the help of the article, How to Swim, Not Sink, in First Year of Business, you can learn how to do just that!

Throughout her article, author Susan Schreter gives us a run down of why she believes many promising start-up companies fail or succeed in their first years of business.  For starters, a key factor that determines a start-up business’s outcome is how fast the entrepreneur adjusts to their new power role as business owner.

It takes more than just “liking” what you do; rather how well you can manage your overall business and make money – it takes more than just having passion for what you do.

Schreter also says assuming that starting a company involves the freedom to do “what you want, whenever you want” is another high risk  


Media6Degrees is seeking a Data Scientist in NYC

Zack Rosenberg | January 28th, 2011

Statistical analysis and learning technologies are central to our business. We are building a world class Data Science team, and as such we have several opportunities for computing-oriented applied statisticians and statistically oriented computer scientists, who have experience with predictive modeling for real-world applications with large volumes of data.

Responsibilities

The Data Scientist will interact closely with the data science and business development teams as well as senior management on the development of core technologies, design and execute assessments and other analyses. The Data Scientist will also work with engineers who will implement the technologies in production. The position requires a results driven individual who can thrive as an independent researcher.

Qualifications

  • Minimum Masters Degree in a highly statistical field (i.e., statistics, economics, computer science, mathematics)
  • Significant industry experience building predictive models for real applications
  • Expert in classic applied statistics (linear models, logistic regression, hypothesis testing, sampling)
  •  

SmartBrief is seeking a Sales Assistant in the NYC Office

Zack Rosenberg | January 28th, 2011

The Sales Associate will assist the NYC sales team in managing client relationships, performing outbound calling and prospecting work, scheduling meetings, maintaining the customer database, and preparing competitive analyses, media kits and collateral. The Sales Associate will work collaboratively and strategically with senior sales staff to define and identify target markets and build the prospect universe. This entry-level position provides an exceptional learning, growing, and career-advancing opportunity in the exciting field of electronic media.

Requirements/Experience:

  • 0-2 years of related work experience
  • A strong sense of organization, with strict attention to detail
  • Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven  

Catalina Marketing is seeking New Business Development in NYC

Zack Rosenberg | January 26th, 2011

Responsible for achievement of revenue and offer content goals for the digital business initiative. The ability to effectively engage and encourage CMS sales people, assist in penetrating accounts to find and align with key decision makers (which may be different for “online” initiatives)  along with developing and maintaining lasting business relationships with manufacturer clients makes for a successful Director.

Integral in this position is the ability to design, present and manage integrated programs that drive client sales and adoption rates efficiently and effectively. DBD must exhibit exceptional strategic sales, marketing and persuasion skills.

 


Manager, Demand Generation for Bulldog Solutions in Austin, Texas

Zack Rosenberg | January 25th, 2011

Bulldog Solutions seeks a manager of demand generation to oversee planning, execution and assessment of all activities that attract, engage and enable conversion of leads into customers. This position works closely with both the Marketing and Sales teams to coordinate activities that produce viable, qualified leads.

Responsibilities:

§  Plan and execute integrated online and offline lead acquisition and lead nurturing campaigns including email, webinars, landing pages, whitepaper programs and trade show activity

§  Drive greater customer engagement through retention and upsell programs

§  Provide sales team support for demand generation, including campaign playbooks, call scripts and emails for inside sales

§  Develop sales collateral support, including content for case studies, white papers and other sales engagement tools

§  Optimize promotion and development budgets to generate maximum ROI for demand generation spend. This includes determining the right mix of tactics and getting the most value out of those you execute.

Qualifications:

 


BtoB Magazine is seeking an Intern in NYC

Zack Rosenberg | January 24th, 2011
BTOB–BtoB magazine is the only publication dedicated to integrated business-to-business marketing. Read by 100,000 B2B marketers, every issue is fi lled with the game-changing strategies and tactics they need to exceed. Every page and pixel is packed with substance-news, reports, technologies, benchmarks, best practices-served up by the most knowledgeable journalists. BtoB also publishes Media Business Magazine for business publishing executives.
Job Title: Marketing Intern
Job Responsibilities:
  • Editorial lookups/mailings for specific BtoB and Media Business issues
  • Updating web site
  • Coding HTML newsletter ads
  • Management of social media channels (Facebook, Twitter, LinkedIn)
  • Generating monthly Hitbox (website) and eNewsletter reports
  • Proofreading all marketing projects
  • Compiling Media Kits
  • Monthly tearsheets for both publications
  • Database management
  • General admin responsibilities (getting the mail, organizing supply closet and bureaus)
  • Assistance with events:
-          Registration
-          Shipments
-          Support any events
Job Requirements:
  • Skills: Excel, Powerpoint, Word and HTML
  • 20 hours a week
Crain Communications Inc is one of the largest privately-owned business publishers in the U.S. with over 25 leading business, trade and consumer titles in North America and Europe. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company’s newspapers, magazines and electronic news sites have become required reading in their respective sector of business and consumer market. Providing unmatched value and award-winning editorial excellence, the company is respected for its dependable journalism which readers have relied upon for over 90 years.
Crain Communications offers a competitive salary, a generous benefits package, and a friendly work environment.
To apply for this position please visit our website at www.crain.com and search under the employment section.
We thank you for your interest in Crain Communications and invite you to visit our website as positions are updated regularly.  Crain Communications is an Equal Opportunity Employer.
http://tbe.taleo.net/NA12/ats/careers/requisition.jsp?org=CRAINCOMM&cws=1&rid=961

Find a Job in 2011! Part 2

Mindy Schultz | January 24th, 2011

As a follow up to my recent article about the predictions of the 2011 job market, here is some other important information to help you land a job in the New Year.  The article, 19 Resources to Help You Land a Job in 2011, is complete of a variety of useful tips on how to land a job in a variety of different fields.  The article headlines 19 different tips and“how to” titles, each hyperlinked to give a more detailed response for the suggestion.  There is something for everyone in this article, so you don’t want to miss out! Be sure to check out the website Mashable.com for more everyday articles like this!


White Lies On Your Resume

Alexa Ehrlich | January 21st, 2011

Ever told a white lie on your resume to land that perfect job? And I’m not talking about lying about experience or education. I’m talking about wanting a job in a new city so you use a friend’s address whose already living there.

Well, my friend Corey was just applying for jobs in Chicago and after being rejected several times he decided he was sick of hearing ”we gave it to someone who already lived in the city.” So he took the matter into his own hands and asked a friend of his, was it okay to use their address for a little while? He thought this was all fine considering he had plans to move to the city upon receiving a job anyways.

I’m currently living at home and applying for jobs. Reason being is my parents are helping to support me financially while I apply for jobs. And while I sit at home months after graduation, still working several part-time jobs, my friends who moved to Chicago months ago unemployed right after graduation are now employed. Did they do it right? I think yes! Many of them moved to the city and then job searched. Is my home address hurting me? Should I start using one of their addresses and see if I hear more “yes’s” back?

Another friend got a call back from a job in New York. This was when she was still living at home with her parents in Milwaukee, Wisconsin.  The lady who called said, “I really like what I see on your resume, but I can’t take you  


The Interviewee

Alexa Ehrlich | January 18th, 2011

What makes a great interviewee? While talking with my friend’s mom she asked if I ever get a follow-up on the interview and if so, do I ask why I didn’t get the job. I said every time I have had an interview they’ve said “We went with someone who was more qualified than you” or they say, “We’re looking for someone who’s already worked in the industry,” they’re so vague. How are we all supposed to get the experience we need, to break into our individualized industries, if every time opportunity comes knocking, we give it our all and are knocked down by one of the aforementioned statements?

So I started to think…am I expecting a different result with the same strategy, time after time? I think yes, and it is here which lies my main problem and maybe yours. We have to collectively change what’s not working for us.

For one, how’s your body language in the interview? Are you mocking their moves in a comfortable fashion? You want to appear comfortable in their environment, but not too comfortable. So in order to do so, take note of their body language. Be in-tune and adjust. If they lean forward do so as well. If they lean back and cross their legs, feel free to go along. Also when first entering the office space be pleasant with ALL whom you come into contact with, who knows they may ask the secretarial staff later how you acted around them. It is safe to assume they are always watching you.

Another part of the interview that a lot of people worry about is attire. My best advice, dress the part for the job you are trying to land. It is always better to be over dressed than under dressed. Unless otherwise noted, dress to impress.  Some would argue a low cut top may  


Have you heard of these websites for Job Hunting??

Alexa Ehrlich | January 10th, 2011

Here at SDZR, we’ve really enjoyed what our friends over at RezScore have been up to.  Most recently they found out where the majority of their subscribers have found work. Specifically which websites they found useful. Drum roll please…the top five websites to find work, per Rezscore users preference are: Jibe, Doostang, TheLadders, AMightyRiver, and Dice.

Now it’s totally okay, if like me, you haven’t heard of any of these! Reason being is a few of these sites, if not all, require a membership fee and if you’re like me you only really use sites that are free. However I did graduate with a Journalism degree, specifically in Broadcast and so I did originally pay to subscribe to MeadiaLine.com. Guilty as charged!

To this day, when asked what my favorite job posting websites are based on preference, I always reference MediaLine. It is a great site for