Great Guerilla Marketing Examples

Mindy Schultz | February 23rd, 2011

Advertisers and marketers spend thousands of dollars frequently coming up with the best new commercials, and billboards – and then, there is guerilla marketing.  For those of you who are not familiar with the term guerilla marketing, it is basically “an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.”  The idea is to create buzz through a more innovative and unique manner, and using minimal resources.  Regardless of your current work position, guerilla marketing is an interesting idea to become better familiar with, and in what better way then through examples.  The following are “10 Excellent Examples of Guerilla Marketing Campaigns (Videos)” as decided by the folks over at Mashable.com.  Everyone of these videos are simple, cheap and creative ideas that made lasting effects on its encounters.  Hopefully some of these ideas will inspire you to create some guerilla marketing tactics for your companies next campaign!

10 Excellent Examples of Guerilla Marketing:

1. Absolut

2. Nike

3. Ikea

4. Libresse Tampons

5. Loctite Glue

6. SIXT (German car rental company)

7. Lee Jeans

8. UNICEF

9. Volkswagen

10. Novocortex (Dutch Insurance Company)

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About the Author: Mindy Schultz is a recent college graduate from Indiana University. Aside from looking for a full-time position in Journalism or Communications, Mindy spends her time writing for SixDegreesofZR.com and is a part-time employee at the University of Houston acting as a TA for a professor. She is best known for her bubbly personality, sweet nature, and dedication to work. Mindy holds a BAJ in Journalism from Indiana University as well as a Certificate in Business.

This entry was posted on Wednesday, February 23rd, 2011 at 10:03 am and is filed under entrepreneurial, Mindy Schultz, Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Great Guerilla Marketing Examples”

  1. Alexa Ehrlich Says:
    February 25th, 2011 at 12:10 pm

    Mindy these videos are so great, what creative ways to get these products out there! My favorite was the Absolut one. Definitely shows how advertisers need to be ahead of the curve and fast to think what will throw the consumers off, but in a good way. I often wonder what percentage of Guerilla marketing brings business in, either way the initial curiosity is great. I would think that it definitely brings in a nice percentage of business. Anyone’s thoughts or statistics to share on how Guerilla marketing has helped you or your company?

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