Great Guerilla Marketing ExamplesMindy Schultz | February 23rd, 2011
Advertisers and marketers spend thousands of dollars frequently coming up with the best new commercials, and billboards – and then, there is guerilla marketing. For those of you who are not familiar with the term guerilla marketing, it is basically “an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.” The idea is to create buzz through a more innovative and unique manner, and using minimal resources. Regardless of your current work position, guerilla marketing is an interesting idea to become better familiar with, and in what better way then through examples. The following are “10 Excellent Examples of Guerilla Marketing Campaigns (Videos)” as decided by the folks over at Mashable.com. Everyone of these videos are simple, cheap and creative ideas that made lasting effects on its encounters. Hopefully some of these ideas will inspire you to create some guerilla marketing tactics for your companies next campaign!
4. Libresse Tampons
5. Loctite Glue
6. SIXT (German car rental company)
7. Lee Jeans
10. Novocortex (Dutch Insurance Company)
- Seeking Director of Marketing at the Investing Channel in NYC
- Seeking Director of Marketing at BlueCava – NYC
About the Author: Mindy Schultz is a recent college graduate from Indiana University. Aside from looking for a full-time position in Journalism or Communications, Mindy spends her time writing for SixDegreesofZR.com and is a part-time employee at the University of Houston acting as a TA for a professor. She is best known for her bubbly personality, sweet nature, and dedication to work. Mindy holds a BAJ in Journalism from Indiana University as well as a Certificate in Business.