Siz Degrees of Zack Rosenberg

1)      Portfolio Manager, Boston – http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=777

2) Portfolio Manager, Denver – http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=679

3) Portfolio Manager, Columbus – http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=781

4) elit  Brand Ambassador, Miami – http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=766

5) elit Brand Ambassador, Las Vegas – http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=768

6) elit Brand Ambassador, New York – http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=765

7) elit Brand Ambassador, Los Angeles – http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=767

Sailor Jerry Brand Ambassador, Downstate Illinois –http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=782

9)      Brand Diplomat, NY – http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=783

10) Brand Diplomat, MA- http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=784

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12) Brand Diplomat, Illinois: http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=786

13) Brand Diplomat, Southern Florida- http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=787

14) Brand Diplomat, Colorado- http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=788

15) Brand Diplomat, Las Vegas- http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=789

16) Brand Diplomat, Los Angeles- http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=790

17) Brand Diplomat, San Francisco- http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=791

18) Brand Diplomat, Dallas Fort Worth- http://search6.smartsearchonline.com/momentum/jobs/jobdetails.asp?job_number=792

Q: How is PR being affected by Social Media?

A: “This is the golden question of the year. There is a dual approach, PR has been both disrupted and enhanced based on consumer needs through social media. For us, our Media Relations landscape is changing so much so that we’re seeing a lot of changes such as; fewer editors, people spending less time at events, less reporters, etc. Social Media is enhancing what we do; it’s yet another outlet to get our media out in its respected sphere. It can be catastrophic if a client is not willing to change with the times, and it is part of our job to coach them and make sure there is education. We must crawl before we walk, before they run. Right now, we are all in a learning process especially as social media continues to grow every day and we are doing this with our clients like P&G. . In terms of engagement, we most definitely want engagement from our consumers. We have Community Mangers who are listening, reading and hearing what our consumers are saying. They scan our clients’ websites and monitor the content no matter ho big orsmall. We want clients and our consumers to respond, whether it’s good or bad. Believe me, it’s not always sunshine and roses. But this is when have to listen to consumers the most. It is a constant education and learning process for us because every brand has a different personality that speaks right to its respected audience. For instance we have Social Media pages for Crest & Oral B, Crest Whitestrips, and Scope.

Q: Is a brand like P&G innovative?

A: “In terms of programs, we (MSL New York) have the luxury of being an outside agency. Our clients want us to think ‘outside the box’, and in doing so we sometimes have to make them a little
uncomfortable. We are fortunate that our relationship with P&G allow us to do so and bring them innovative programs that they might not have considered in the past. I’ve personally tried to push the envelope a bit, and several clients were open to it. If a client doesn’t like a proposed idea, I always dig harder and ask why they felt it wasn’t a fit. It is important to be open to constructive criticism. We