Siz Degrees of Zack Rosenberg

1) If Beth {Comstock- SVP + CMO of GE) and Jeff Immelt (CEO of GE) told you to give up everything but one thing in digital marketing, what would you keep?

I don’t think we could get rid of social marketing. It has become the fabric for how we talk to people who share our passions in innovation, technology, and health.

Smart usage of Facebook along with Twitter, Instagram, Pinterest, SocialCam, and increasingly LinkedIn make up the social eco-system for GE. One thing that is true for the GE brand is that the more people get to know us, the more they like us. They want to buy products, work at GE, or buy stock. I think social platforms allow us to bring forward our best selves. The average consumer can’t just walk into one of manufacturing locations, but we can invite them to virtually walk the factory floor or fly in a helicopter drone over a locomotive, and experience an aspect of GE in a rich, personal way.  Social platforms have allowed us to tell our best and richest stories in a transparent and authentic way.

2) What is your recommendation for how to best use content?

Content is foundational, but it’s inextricably linked with context. You can’t just be a content factory, pushing more and more out, but you need to think about content in terms of how it’s going to relate to a particular group of enthusiasts. I love how Noah Brier (co-Founder of Percolate) talks about content circulation in two ways (1) Content flow: Lightweight content and (2) Content stock (larger investment, permanent/semi- permanent). How you determine the rhythm of these two aspects is critical.

3) What makes someone a social media expert?

Location: NYC

I am looking for a full time Project Management position in (digital) marketing. I graduated with an MBA from Baruch College last February and am eager to put all the knowledge I’ve gained into practice.

During the course of my studies, I got introduced to 212NYC, a digital marketing club. To this day, I am actively involved with them (most recently I co-organized their annual career day), which exposes me to a large network in the digital marketing world.

Before starting my MBA in New York, I worked as Project Manager at ABN AMRO Bank in Amsterdam, the Netherlands. In my role as project manager, I mostly worked on analysis of data, finding trends, opportunities and risks and presenting them together with my recommendations to senior management. So, besides international experience and a solid understanding of project management, this has given me the opportunity to optimize my analytical and presentation skills.

In addition to all these qualifications and experiences, I am a very easy person to work with. I have absolutely no nine-to-five mentality, am eager to learn and always willing to help anyone who needs it. I speak several languages, am a good cook and love to travel and read.

Location: NYC

My name is Caryn Gordon, nice to e-meet everyone! My professional history casts a wide net of Agency, Publishing & Sales and Brand-side experience.  When coupled with earning an M.B.A. in Marketing from Baruch College Zicklin School of Business, I complete the profile of a driven, hard working candidate that works well on a team and is comfortable working independently.  What sets me apart, however, are some of my favorite passions for the Digital Marketing industry.  I thrive on drafting eloquent proposals and emails, constructing business plans, excelling in communication with my internal & external partners and overall I am passionate about making strategic decisions that drive results. Not to mention, as a seasoned multi-tasker, I am seeking a role that enables me to wear multiple hats and contribute whole heartedly to the business.

If you got to this page, then one of my ads must have worked. All day long we as marketers think about how to reach consumers, professionals, moms with two kids and a house in Maine. The tricky part is reaching our own.

We have grown this newsletter over the last 3 years to reach over 4k people a month and into a resource for folks to get more involved in the digital advertising industry. Thus far we have helped close to 50 people find work and that number grows by the month.

So, here is the opportunity.

The Can’t Miss Package
- For $1,500 sponsorship you will be a premier sponsor for the month. This gives you the ability to surround up to 2 of our 5 Quick Questions segments with thought leaders from around the industry including Linda Boff, Mike Lazerow, David Berkowitz and more. You will also receive a custom blog post and placement within the newsletter.

Be known Package
- For upstarts seeking funding or development of awareness, this package  will help you gain traction and access to a database of amazing folks. For $700 you will receive a one month sponsorship within the newsletter.

For more information on packages, next steps, and more…send a note to zrosen2@gmail.com