Siz Degrees of Zack Rosenberg

Location: NYC

My name is Caryn Gordon, nice to e-meet everyone! My professional history casts a wide net of Agency, Publishing & Sales and Brand-side experience.  When coupled with earning an M.B.A. in Marketing from Baruch College Zicklin School of Business, I complete the profile of a driven, hard working candidate that works well on a team and is comfortable working independently.  What sets me apart, however, are some of my favorite passions for the Digital Marketing industry.  I thrive on drafting eloquent proposals and emails, constructing business plans, excelling in communication with my internal & external partners and overall I am passionate about making strategic decisions that drive results. Not to mention, as a seasoned multi-tasker, I am seeking a role that enables me to wear multiple hats and contribute whole heartedly to the business.

Contact: gordon.caryn@gmail.com

Education            BARUCH COLLEGE, ZICKLIN SCHOOL OF BUSINESS          NEW YORK, NY Full?Time Honors Programs, Masters of Business Administration           June 2012 Concentration in Marketing  • Focus in online products strategy & operations • President, Masters in Business Administration Association (MBAA)
SYRACUSE UNIVERSITY            SYRACUSE, NY Bachelors of Arts, Political Science and Management Studies          May 2007 • Syracuse University Study Abroad Program, Madrid, Spain          Spring 2006 • VP, Executive Board, Alpha Chi Omega Sorority           2004?2007
Professional Experience DAVID YURMAN                      NEW YORK, NY MBA Marketing Intern                      06/11 – 8/11 • Researched and analyzed market data, competitors, new business opportunities for the luxury industry for independent and national businesses in order to develop strategic plans • Closely monitored CRM databases to create valuable promotion efforts tailored towards consumer segments • Created and built digital plans to grow brand image and form a cohesive brand image in the marketplace • Communicated with clients on a day?to?day basis to ensure satisfaction and execution of partnership programs
UNIVERSITY SPORTS PUBLICATIONS                  NEW YORK, NY Ad Sales Director                      01/10 – 07/10 • Aggressively pursued new sales leads through strategic and tailored marketing techniques • Accountable for personal revenue brought in on a weekly basis • Maintained strong relationships with clients through detailed follow?up in order to bring in repeat revenue • Collaborated working with a sales team of over 30 people to sell national advertising space to a targeted community, coordinate artwork and overall ensure client satisfaction in multiple publications • Continuously trained and learned new sales skills in order to reach the fullest potential in a fast?paced environment
HEARST CORPORATION, COSMOPOLITAN MAGAZINE              NEW YORK, NY Ad Sales Assistant                      02/08 – 01/10   • Fulfilled client requests including calculating rates, customized & competitive research to integrate their brands in the marketplace through 360 degree programs • Daily responsibilities included strong multi?tasking for preparation and follow up for two managers’ sales calls • Created and published “Beauty News” – a monthly newsletter compiled of pertinent data for the team • Began to collaborate a new platform for Hearst employees to connect via social networking
GROUP M, MINDSHARE                    NEW YORK, NY Client Services Coordinator                    06/07 – 01/08     • Consulted with media planners and buyers about clients’ strategy, cost and scheduling • Maintained the utmost accuracy in recording and modifying roughly 20 media buys daily • Directly supported senior partners in providing efficient and competitive direction to clients • Researched and provided pertinent market information in order to develop a tailored media plan Skills & Organizations Pursuing

Google Adwords Certification | Proficient in SEM/SEO, Analytics Databases, etc. |212 Marketing Committee | Financial Literacy for Youth

Related posts:

1. Chi Dixon – Seeking Senior Level Marketing Position
2. Philip Germano is seeking a Senior Marketing Position
3. Andrea Goldstein – seeking Director level Marketing Position
4. Julie Warner is seeking a Director of Digital Marketing Position

Tags: Baruch College, DAVID YURMAN, HEARST CORPORATION, Syracuse,New York,United States, UNIVERSITY SPORTS PUBLICATIONS, University Study Abroad Program, ZICKLIN SCHOOL OF BUSINESS

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This entry was posted on Wednesday, June 27th, 2012 at 9:08 pm and is filed under Job Seekers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.