By Taryn Rosenberg
“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.” – Gary Vaynerchuk (Social Media Maven)
I’ll never forget the moment my fifth grade teacher told us that most of our future jobs (AKA “what we want to be when we grow up”) hadn’t even been invented yet. My mind was blown.
At the time, I daydreamed about working on flying cars and robots that could clean my room. Had you told me that I would have spent the first four years of my career as a “Social Media Manager,” I wouldn’t have understood what that was, nor how that was futuristic/cool.
Throughout college, I had more realistic expectations. I envisioned myself as an ad agency mogul. I got an internship at Ogilvy and Mather in New York and lo and behold, I was assigned to work on social media projects. The rest was history.
Social media has completely changed the game for advertising. There’s now a massive medium outside of print or radio/tv spots where consumers can respond, engage and even make PURCHASES within moments of seeing an ad. Marketing budgets have shifted and companies worth 10 billion or 500 bucks can see the value in social media marketing.
Well, what does that mean for me? No, it doesn’t mean that I just “sit on Facebook all day,” though you’d be shocked at how often I’m asked that.
Below are some steps a Social Media Manager might take throughout a day on the job:
Step 1: Log into brand’s Facebook page(s). Check recent posts and messages and reply if necessary
Step 2: Repeat similar steps on other social media platforms such as Twitter, Instagram, Pinterest and LinkedIn
Step 3: Search for untagged mentions (i.e. I love XYZbrand!) on said platforms and engage/reply if necessary. Repeat on all platforms
Step 4: Save great user-generated photos for future content
Step 5: Check on scheduled content (if applicable) and ensure everything looks ready to go live
Step 6: Post to Instagram account (if and when it’s at an optimal time)
Step 7: Pin 5 images to a brand’s Pinterest board
Step 8: Plan for weekly check-in with the client; ensure that page’s fan numbers are growing as expected
Step 9: Create and schedule upcoming content; brainstorm timely campaigns
Step 10: Check through email and ensure that all of the client’s requests have been taken care of