Siz Degrees of Zack Rosenberg

Q: How is PR being affected by Social Media?

A: “This is the golden question of the year. There is a dual approach, PR has been both disrupted and enhanced based on consumer needs through social media. For us, our Media Relations landscape is changing so much so that we’re seeing a lot of changes such as; fewer editors, people spending less time at events, less reporters, etc. Social Media is enhancing what we do; it’s yet another outlet to get our media out in its respected sphere. It can be catastrophic if a client is not willing to change with the times, and it is part of our job to coach them and make sure there is education. We must crawl before we walk, before they run. Right now, we are all in a learning process especially as social media continues to grow every day and we are doing this with our clients like P&G. . In terms of engagement, we most definitely want engagement from our consumers. We have Community Mangers who are listening, reading and hearing what our consumers are saying. They scan our clients’ websites and monitor the content no matter ho big orsmall. We want clients and our consumers to respond, whether it’s good or bad. Believe me, it’s not always sunshine and roses. But this is when have to listen to consumers the most. It is a constant education and learning process for us because every brand has a different personality that speaks right to its respected audience. For instance we have Social Media pages for Crest & Oral B, Crest Whitestrips, and Scope.

Q: Is a brand like P&G innovative?

A: “In terms of programs, we (MSL New York) have the luxury of being an outside agency. Our clients want us to think ‘outside the box’, and in doing so we sometimes have to make them a little
uncomfortable. We are fortunate that our relationship with P&G allow us to do so and bring them innovative programs that they might not have considered in the past. I’ve personally tried to push the envelope a bit, and several clients were open to it. If a client doesn’t like a proposed idea, I always dig harder and ask why they felt it wasn’t a fit. It is important to be open to constructive criticism. We  

This just in from the Associated Press..McDonald’s plans to hold its first national hiring day on April 19th to fill 50,000 openings at its restaurants nationwide. The hiring goal translates to about three or four new employees at each location. The suburban Chicago fast food chain says it’s making a concentrated effort to add staff as its business improves and as more of its restaurants stay open 24 hours a day.

So when you hear the economy is finally producing jobs, is it only jobs that require you to say, “Would you like fries with that?”  Well here are some statistics I found in an article by Zachary Roth.

A recent Wall Street Journal analysis found that even though productivity rose 5.2 percent from mid 2009 to the end of 2010, wages  

A new White House report entitled, “Women in America: Indicators of Social and Economic Well-Being” addresses women’s present role in family life, education, employment, health, and crime in American society. The report, which is the first of its kind in nearly 50 years, also challenges researchers, policymakers, and advocates to do more to further the collection of gender-specific data in the future. It notes that women’s gains in education and increased participation in the labor force have not yet translated into wage and income equity; at all levels of education, women earned about 75 % of what their male counterparts earned in 2009. How do you feel about this statistic? I minored in Gender Studies at IU and so this particularly disturbs me, but I am not terribly surprised by my findings.

There is some good news; it’s not all bad. Women can most definitely follow certain strategies to ensure they aren’t put behind a man in the working  

In a tough economy, many find themselves taking a job they never dreamt of having. But if a job won’t move you in the right direction, towards your ultimate career goals, you are entitled to turn it down. Just make sure you do it gracefully and with class. Several things affect why people take a job, one of the biggest reason being geographic area, timing in life, and how close/far one is from their family.

So if you are considering turning down a job, remember these three tips. A gracious thank you for the offer is a must, explain your well thought out rationale, and offer to stay in touch while also wishing them good luck in filing the position. Always remember an employer you may dismiss today may look extremely appealing down the road so never loose that network.

Obviously if there are any red flags you should not take the job. Pay attention to how this new company is portrayed in the public eye, is it  

How many pages is your resume? Was it engrained in your mind that your resume was to be one page only? I know the Career Services Center at Indiana University recommended mine only be one page numerous times when I was in Undergrad. They always said to include the most recent and relevant information and the rest they will find out when they interview you.

Well recently, many recruiters, hiring managers, and career coaches are encouraging people to go past one page if need be. Their argument is that in our digital age, going past one page only takes an extra stroke of a mouse. On average more than half of resumes are sent digitally now, rather than a snail mail paper copy being sent to employers.

Career coaches are encouraging people to “sell themselves” and if you have more qualities than one page, they’re saying…don’t sell yourself  

For this month’s addition of 5 Quick Questions, I am beyond excited to announce our first female candidate! Kimberly Penharlow joined the Monster.com team back in 2008 and is a human resource expert with over 14 years of experience in multiple capacities.  She is currently focusing on training Enterprise clients in the areas of job seeker behavior and best hiring practices so as you can see, her line of work is most fitting for our site! Please read below to see how you can stand out above the rest when job hunting and read what not to do, when Kimberly talks about trends she’s seen among the unemployed…

Q: How do you stand out in the job searching process, especially if you aren’t the most qualified? (Ex: A recent grad)

A: “A couple of things one should do… In an interview talk about all of your accomplishments, something you’ve done most recent like an internship, or maybe even a paper you’ve written. Always talk about things that make you stand out from the rest. Just because you don’t have 10 years of experience, show your strong points that could make you as valuable as that person with 10 years of experience. Discuss your exposure to new media, hone into what makes you personally unique in the job market and be proud of it, most importantly talk about the energy you will bring to the workplace/the job.”

Q: What are things one can do to stand out/ gain positive attention? Do you recommend networking? What about starting a blog?

A: “Once you land a job, get involved with associations that fit your type of work. Most importantly you need to start becoming visible in the industry you are now working in, meet up with various groups outside of work which will continue to help you network and with time make you more and more visible. If you work in a creative field and/or your job has to do with writing, then sure, start a blog. Just make sure it’s in line with your type of work. I absolutely think how you spend your time outside of work is important, the more you get out of your cubicle the better! Also the more you network and get out, the more chances for accomplishments down the line and hopefully all this networking will help the phone ring in a few years for a different or better job.”

Q: When job searching is there anything job seekers should avoid, for example if a company does x, y, or, z in the interview they are probably not someone you want to work for?

http://www.mandy.com/1/jobs3.cfm?v=42755627

Celebrity Ghost Stories on the BIO network is currently looking for a night editor to start as soon as possible. Each episode consists of 4 celebrity interviews describing their experiences with the paranormal. The interviews are cut with both reenactment footage and still photos. We work on PC based Avid Media Composer 4 and use Boris FX extensively.
In addition to CGS, we are also working on a show called Celebrity Close Calls. It is similar to CGS format-wise but deals with celebrities who’ve had near death experiences.
If interested, please send your resume, reel/links to work, and salary requirements.
More Info: http://www.biography.com/video.do?name=celebrityghoststories
Email Paul Depoian, paul.depoian@gmail.com

Do you have limited time and resources? Possibly starting a small business and trying to get up and running? Well have you ever thought of hiring an intern? This may be a way to get moving a bit faster! Interns are cheap talent…and almost everyone reading this article got unpaid experience in their field and had to start somewhere, right? So I want to highly encourage you to seek the help of well educated and highly valuable college students to intern with you and your company.

First things first, sit down and write out some goals of your new internship program. Most important detail of mapping out a starter intern program is to  

From 2007 to 2011 American households have lived through the worst economic downturn, collapse, crash…since the Great Depression. The unluckiest suffered foreclosures on their homes, bankruptcy, and unemployment. So we have all had to change how we live, work, and play. We truly are a changed America.

A statistic that hits home with me because it was my situation before my recent employment is from 2008 to 2010, half a million Americans 21 and older had to move back in with their parents or other family members or friends. Even older relatives are moving in with their relatives because they retired early thinking they’d be okay or are recently unemployed and found they are unable to pay the bills.

So how have people avoided this? They have learned how to save more and spend less. Americans have learned the hard way, how to get  

Blogging… it’s all about differentiating yourself from other bloggers. So I started to think are other bloggers my competition? And I decided most definitely! Someone may write a blog that’s more intellectual or funnier than mine. So what brings my family and friends to read my particular blog day in and day out? I think they hear my voice when they read and understand my tone. But some people read blogs of a complete stranger and still enjoy it. So if it isn’t my voice bringing them back…what is it?

I think everyone enjoys being apart of an “interactive conversation”. This is where multiple people come together, sharing their views on someone else’s random/chosen topic. It all comes down to sharing things you find interesting and collaborating with the online world. In a way we are all becoming journalists. And even after obtaining my Bachelors degree  in Journalism, I find others writers to be extremely interesting. Many of which have no Journalism background whatsoever! In fact they may just blog about common everyday happenings.

So what takes a blog to the next level? You have to start sharing knowledge that excites people and moves them to talk. You MUST create