Alexa Ehrlich |
February 1st, 2011
For this month’s addition of 5 Quick Questions we had the privilege of interviewing David Berkowitz, whose the Senior Director of Emerging Media and Innovation at 360i. We think David is quite the social media rockstar!
Check out what he had to say:
Q:Pretty impressive you manage 2 of the top 3 biggest brand “fan pages” on Facebook, how did you guys take Coca Cola from 2 million fans to 21 and with Oreo, 4 to 16 mil? Just by being real & talking to peoples wants and needs? Ex: the Oreo campaign “How do you eat your Oreo?”
A: “So much of it is figuring out why people want to be a fan of a brand. With Coca Cola and Oreo it’s been a continual process of learning
Alexa Ehrlich |
January 21st, 2011
Ever told a white lie on your resume to land that perfect job? And I’m not talking about lying about experience or education. I’m talking about wanting a job in a new city so you use a friend’s address whose already living there.
Well, my friend Corey was just applying for jobs in Chicago and after being rejected several times he decided he was sick of hearing ”we gave it to someone who already lived in the city.” So he took the matter into his own hands and asked a friend of his, was it okay to use their address for a little while? He thought this was all fine considering he had plans to move to the city upon receiving a job anyways.
I’m currently living at home and applying for jobs. Reason being is my parents are helping to support me financially while I apply for jobs. And while I sit at home months after graduation, still working several part-time jobs, my friends who moved to Chicago months ago unemployed right after graduation are now employed. Did they do it right? I think yes! Many of them moved to the city and then job searched. Is my home address hurting me? Should I start using one of their addresses and see if I hear more “yes’s” back?
Another friend got a call back from a job in New York. This was when she was still living at home with her parents in Milwaukee, Wisconsin. The lady who called said, “I really like what I see on your resume, but I can’t take you
Alexa Ehrlich |
January 18th, 2011
What makes a great interviewee? While talking with my friend’s mom she asked if I ever get a follow-up on the interview and if so, do I ask why I didn’t get the job. I said every time I have had an interview they’ve said “We went with someone who was more qualified than you” or they say, “We’re looking for someone who’s already worked in the industry,” they’re so vague. How are we all supposed to get the experience we need, to break into our individualized industries, if every time opportunity comes knocking, we give it our all and are knocked down by one of the aforementioned statements?
So I started to think…am I expecting a different result with the same strategy, time after time? I think yes, and it is here which lies my main problem and maybe yours. We have to collectively change what’s not working for us.
For one, how’s your body language in the interview? Are you mocking their moves in a comfortable fashion? You want to appear comfortable in their environment, but not too comfortable. So in order to do so, take note of their body language. Be in-tune and adjust. If they lean forward do so as well. If they lean back and cross their legs, feel free to go along. Also when first entering the office space be pleasant with ALL whom you come into contact with, who knows they may ask the secretarial staff later how you acted around them. It is safe to assume they are always watching you.
Another part of the interview that a lot of people worry about is attire. My best advice, dress the part for the job you are trying to land. It is always better to be over dressed than under dressed. Unless otherwise noted, dress to impress. Some would argue a low cut top may
Alexa Ehrlich |
January 10th, 2011
Here at SDZR, we’ve really enjoyed what our friends over at RezScore have been up to. Most recently they found out where the majority of their subscribers have found work. Specifically which websites they found useful. Drum roll please…the top five websites to find work, per Rezscore users preference are: Jibe, Doostang, TheLadders, AMightyRiver, and Dice.
Now it’s totally okay, if like me, you haven’t heard of any of these! Reason being is a few of these sites, if not all, require a membership fee and if you’re like me you only really use sites that are free. However I did graduate with a Journalism degree, specifically in Broadcast and so I did originally pay to subscribe to MeadiaLine.com. Guilty as charged!
To this day, when asked what my favorite job posting websites are based on preference, I always reference MediaLine. It is a great site for
Alexa Ehrlich |
January 7th, 2011
Employed or unemployed it doesn’t really matter. Social media can help someone network with a wide array of people, while also helping an already employed person network enough to advance further in the job world. Some say it’s as easy as putting yourself out there, but I disagree.
Sure anyone can go sign up for Facebook, Twitter, LinkedIn, etc. but until you really put the time and effort into social media you won’t be getting much in return. Now of course I’m sure there are those of you who got extremely lucky the minute you graduated or had some awesome connection, but not all of us are that lucky when it comes to finding work. With the current state of the US economy, we really have to work hard to land the job we truly want. It’s a competitive world.
So how can you mold your social networks to benefit you and your job search? Well first start my making sure all your information is up to date. Make your contact information visible. List experience from the very least to the most similar to the job you’re wanting. Even if
Alexa Ehrlich |
January 6th, 2011
How do you get a foot in the job world’s door? Are there certain websites you must keep up with on a daily basis to get your big break? Well, I think it’s safe to say no two people read the exact same websites everyday. Personally, I learn a few new websites every time I talk with my friends.
And most recently I found out about a website called “www.onedayonejob.com ”. This website is the insider’s guide to unique and exciting entry-level job opportunities for recent college graduates. As most recent grads do, Willy Franzen graduated and realized how frustrating the job search can be and so that’s why he started One Day, One Job.
When you visit the site you can learn a lot about a wide variety of exciting companies and what they’re looking for in their new hires. You
Alexa Ehrlich |
January 3rd, 2011
For this month’s newsletter we interviewed Mike Lazerow, chairman and CEO
of Buddy Media, for our 5 Quick Questions segment and here’s what Mike had to say:
Q: You’ve successfully grown/built three successful companies, what has allowed you to do that? Are there transferable skills, people, and resources that have made each time easier?
A: “Yes, easier every time. It’s like building a house, you have the blueprint. The idea is easy but how you implement it is the difference between making it and not making it. There is no guarantee of success, you learn a lot from failing as well. It’s nimble in terms of pivot. If you start with a repeatable business model you will probably find yourself changing it very quickly to adapt. New things develop fast so it’s back to the drawing board.”
Q: Did you ever expect Facebook to be this big/ develop this quickly into such a big brand? And how worried/ not worried are you of the success of
Alexa Ehrlich |
December 17th, 2010
Who knew my monthly Cosmopolitan magazine would offer me some great career tips! After reading all about male arousal, I decide
d it’d be best to stop procrastinating and read an article by Arianna Huffington, co-founder of The Huffington Post on “Raising your Game”. She talks all about how to make yourself a top-notch hire. You must convince employers that you are an invaluable commodity. You have to put yourself above other people applying for the same job.
A new trend that is doing just that is people are putting their picture on their resume, this helps putting a face to a name. A good friend of mine, Marcus Hinkle seems to think his picture on his resume puts his a cut above the rest. It’s an instant cosmetic feature that
Alexa Ehrlich |
December 6th, 2010
Daylight Savings Time definitely caught me off guard this year. I enjoy the sun being up when I wake up but am not a big fan of the darkness around 5/6 o’clock. And with the cold weather approaching, I could definitely use a vacation to a tropical location. But without a full-time job I don’t have much extra spending money. After all this is the worst financial crisis we’ve seen since the 1930’s, around the Great Depression. Almost every family I know
Zack Rosenberg |
November 29th, 2010
Location:
Chicago
Why Hire Alexa:
“Besides writing for SDZR, I am on the job hunt and think I would be a great asset to your company. You may be asking yourself why her? Well, I graduated from Indiana University this past May with my Bachelors in Journalism and my Second Concentration in Gender Studies. I have had great experience in a variety of different market sizes. In order to stay connected with current events, I utilize social media and am continuously networking toward the ultimate goal of reaching my first full time job. I am smart, talented, and experienced.”
Phone: (217) 918-0298
Email: alexa.ehrlich@gmail.com
http://www.linkedin.com/pub/alexa-ehrlich/26/352/bb7