Adding a little “Extra” to Terrestrial Radio

Adding a little “Extra” to Terrestrial Radio

By Rachel Herskovitz Whether it’s terrestrial, streaming, or both, radio is having a resurgence as a traditional (actually THE traditional) media that is finding its footing in the new digital, mobile, Millennial/Generation Z age. While there has been a lot of press and speculation around the death of traditional media like linear TV, print, and radio, I argue that it’s not as much as a death as it is a reincarnation. Let’s take a history lesson, shall we? The first broadcast of a radio transmission was in the 1890’s by…

I Now Get Donald Trump’s Strategy

I Now Get Donald Trump’s Strategy

By Zack Rosenberg When election 2016 began, it was an almost forgone conclusion we were about to see a repeat of Bush vs. Clinton. This time with Jeb and Hilary, not George and Bill. A heavy-weight battle between two politically savvy and powerful families….Sigh. On the Republican side, the field was packed with 17, all of whom assumed there was not much of a path to beat Jeb. After-all, he was the practical one. With close to $100 million already in the bank for his SuperPAC, dial up the snoozefest…

eSports: Re-defining Sport for the next generation?

eSports: Re-defining Sport for the next generation?

By Barry Gilbert As a child of the 90s, I’m certainly no stranger to video games.  It all started with the original Nintendo, and as I grew in age, so did the sophistication of the games and the consoles hosting them.  The competition was fairly limited to neighborhood friends, but then the internet changed everything, allowing people to compete with other people from all around the world in a live environment.  I certainly saw the intrigue immediately, gamers could hone their skills against players of a multitude of levels, and…

Is This The Election To End All Elections?

Is This The Election To End All Elections?

By Rachel Herskovitz In America, anyone can become president. That’s the problem. —George Carlin In February, the Huffington Post posted an article titled, “The Rest of America Is Just As Weirded Out By This Election As You Are”. At that time, 76% of Americans reported that they (as the title suggests) think this 2016 Presidential election is weirder than past elections. Based on the elections I’ve been voting in since 2004, and studied since I was old enough, is something I agree with. This is weird. But, not unexpected. The…

What To Make of the Verizon & Yahoo! Deal

What To Make of the Verizon & Yahoo! Deal

By Rachel Herskovitz Verizon and Yahoo!, it’s real! It’s the end of the road for Yahoo as its own entity, and as an iconic early internet brand, and one who helped move the internet into consumer mass consumption. Although they were once valued at upwards of $125B, yesterday they sold to Verizon for a little less than $5B (missing the opportunity to be sold for $44B to Microsoft a few years back). This is not surprising to any of following the trades or the inability of Marissa Mayer to turn…

What Should Be the Cost of Free?

What Should Be the Cost of Free?

By Zack Rosenberg If it’s for free, it’s for me, right? Certainly was my mantra in college. Now being part of the real world, I’m realizing the extraordinary cost of free. It’s been probably 15 years since I’ve paid for an email address with AOL. Never have I been asked to pay for using a social network and at the dawn of the internet, music or movies. I can even video chat with anyone around the world for no cost. The list goes on. What I’ve come to realize is…

Can Facebook Live, Thrive?

Can Facebook Live, Thrive?

By Rachel Herskovitz Will live-streaming digital platforms work? Periscope, Snapchat, Facebook Live are just the beginning of what I predict will be the advent of these platforms foray into appointment viewing. Television long ago decided that viewers wanted to watch content on their own terms, even updating the advertising and business models to suggest they believe that’s the future. So why are the digital first platforms doubling down here?