Happy Birthday, Zack!

Happy Birthday, Zack!

By Rachel Herskovitz Almost five years ago, I was introduced to Zack by my best friend Jenna. We didn’t know if we liked each other and we definitely didn’t think our first outing was actually a date. Well, it was and it ended up resulting in what is now two years of marriage. So, what do I know now that I didn’t know then? I know that Zack is the most dedicated person I know, to his family, to his friends, and to his work. Zack is incredibly funny, and…

Old Front, New Front, who gives a $#!*?

Old Front, New Front, who gives a $#!*?

By Rachel Herskovitz It’s not a unique prediction that in the next few years, the digital newfronts and TV upfronts will come closer together in message. The storyline for this year’s newfronts was pretty polarized across the key presenters. Some, discussed their audiences and unique, custom content. Others, had a party. And one even re-named theirs to an upfront. So where do the synergies really start to come together? First, the distributors of digital content will start to play a bigger role. Much like the TV networks, they don’t own…

Millennials: Working not just Twerking

Millennials: Working not just Twerking

By Zack Rosenberg The perception of us (millennials) in the workplace is that we act and perform one way, where we view ourselves differently. Extremely differently. Since perception is reality – and there is a great divide between what our bosses view and us, how can we handle? And does it really matter? The story told by the infographic paints the picture that millennials are unloyal employees who love to have fun. Oh and we’re tech-savvy too! But, isn’t this the case with every generation as one comes into its prime…

Mentoring: There are people who know the way

Mentoring: There are people who know the way

By Diana Telinbacco When Zack and Rachel reached out and asked if I wanted to contribute a guest post to their blog, I didn’t hesitate to say yes.  Zack, Rachel, and myself, all share a common trait – the desire to not just get involved in our ever evolving industry but to help facilitate opportunities for our peers to network, grow, and challenge themselves.   Over the course of the last 12 months, I’ve dedicated much of my personal time to spearheading the re-launch of the 212 Advertising Organization’s Mentoring…

Taking a stand against BAD questions

Taking a stand against BAD questions

By Zack Rosenberg We all know the expression that there is no such thing as a bad question. But as an entrepreneur that has been asked endless questions, and done quite a bit of asking myself, the question I have is, is that true? Are there bad questions? Yes. In fact, I usually tell people that everyone’s job is to answer bad questions from someone. For example, I worked with a former colleague for two years and when I left that company, I realized that people were still asking the same business…

The Business of Binge Watching

The Business of Binge Watching

By Rachel Herskovitz It’s here to stay. According to a recent TiVo study, 9 out of 10 people binge watch a show (3 episodes or more in one date). For the very sought after millennial generation, this is how we are consuming content. It’s well reported that this group does not want to wait a week for a show, unless we have to (thanks, HBO and Game of Thrones), but for Zack and I we’d prefer to wait until a show is completely wrapped to begin it and then become…

Making the Most of The Dreaded Commute

Making the Most of The Dreaded Commute

By Rachel Herskovitz Earlier this year, Zack and I took the big move and left Manhattan. We gained a lot more space (and we have a tree!), but lost the ease of hopping in a cab and getting to work in 20 minutes. I stressed a lot about how this would impact my work load, and the ability to balance a social life, the gym, etc. About five months in, I have a few tips on how to make your commute useful, so that you can focus on either home…

How to Answer the 7 Most Common Interview Questions

How to Answer the 7 Most Common Interview Questions

alexajobs: When going into an interview, it’s very important to be prepared to respond effectively to the most common interview questions, because you have to figure out what the interviewer really wants to know. Here’s a list of the most common questions you’re most likely to be asked in a job interview and a guide to the kind of answers your interviewer wants to hear. Keep reading How would you approach each question? Especially, “why do you jump around so much?”

Anything new at the New Fronts?

Anything new at the New Fronts?

By Zack Rosenberg All I can say is, there sure are a lot of them.  If you are unfamiliar with the concept, this is a story as old as television. Each year, TV networks group their potential advertisers together and woo them with all new programming that will be launched in the fall. Big stars, big surprises, oh and, BIG parties. BIG! I’ve been fortunate to attend a few of them and they really do live up to the billing. This makes sense, of course. All of TV operates on…

Everything You Ever Wanted To Know About Content

Everything You Ever Wanted To Know About Content

By Zack Rosenberg As platforms take more and more of our time, the questions about the future of content only grow louder. How can we make it work for our brand? Where do we put it? Who is going to pay for it? We’ve thrown our hats in the ring and decided to help answer these questions by putting together a number of events. Here is the catch. YOU get to chose what we dive into. Rank the discussion topics below (1 is your favorite and 4 is your least)…