Adding a little “Extra” to Terrestrial Radio

Adding a little “Extra” to Terrestrial Radio

By Rachel Herskovitz Whether it’s terrestrial, streaming, or both, radio is having a resurgence as a traditional (actually THE traditional) media that is finding its footing in the new digital, mobile, Millennial/Generation Z age. While there has been a lot of press and speculation around the death of traditional media like linear TV, print, and radio, I argue that it’s not as much as a death as it is a reincarnation. Let’s take a history lesson, shall we? The first broadcast of a radio transmission was in the 1890’s by…