What Does A Social Media Manager Do All Day?

What Does A Social Media Manager Do All Day?

By Taryn Rosenberg “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.” – Gary Vaynerchuk (Social Media Maven) I’ll never forget the moment my fifth grade teacher told us that most of our future jobs (AKA “what we want to be when we grow up”) hadn’t even been invented yet. My mind was blown. At the time, I daydreamed about working on flying cars and robots that could…

Broken glass everywhere…if it ain’t about service, I just don’t care

Broken glass everywhere…if it ain’t about service, I just don’t care

By Rachel Herskovitz This morning I dropped my phone and in one single moment, saw that the rest of my day would be ruined. I know, #firstworldproblems, but as my phone bounced on the ground and I saw the screen crack, flicker, and then go black, the following thought crossed my mind, “oh my god, I am going to have to spend my after work time at Sprint”.

How removing one letter from my emails improved response by 60%!

How removing one letter from my emails improved response by 60%!

By Zack Rosenberg It’s true! Having looked back at more than 100 emails, by removing just one letter, responses improved dramatically. Judging by the inforgraphic above, it’s no surprise. We communicate differently. Yes, there are more options available to us, but the way business/life are done, text (email/social networks) messages, are how we operate. I’ll provide a very simple example, my phone is on me at all times, yet I’ve never used up all my monthly minutes. Have you? So, what was the letter? It was the letter, “I”. I…

Interview with David Berkowitz, CMO of MRY

Interview with David Berkowitz, CMO of MRY

By Zack Rosenberg (originally posted on 2/2/11) At the time of our interview, David was the Senior Director of Emerging Media & Innovation at 360i. Now that he is the CMO of MRY, he continues to bring an unprecedented level of innovation to our industry. Join us as we take a look back. Q: Pretty impressive you manage 2 of the top 3 biggest brand “fan pages” on Facebook, how did you guys take Coca Cola from 2 million fans to 21 and with Oreo, 4 to 16 mil? Just by…

Interview with Mike Lazerow, Chief Strategy Officer, Salesforce Marketing Cloud

Interview with Mike Lazerow, Chief Strategy Officer, Salesforce Marketing Cloud

By Zack Rosenberg (originally posted on ¼/11)  Prior to selling Buddy Media to Salesforce in what would be the largest tech deal in NYC history, Mike (then CEO of Buddy Media) sat down to chat with us. You’ve successfully grown/built three successful companies, what has allowed you to do that? Are there transferable skills, people, and resources that have made each time easier?  “Yes, easier every time. It’s like building a house, you have the blueprint. The idea is easy but how you implement it is the difference between making…