4 Free Tools to Grow Your Online Business!

By Zack and Rachel

Earn a dollar and the skills will last a lifetime

Building your own ecommerce business is no easy task. From choosing a product, evaluating viability and sourcing, to building, launching and growing sales. There are a lot of puzzle pieces to put together. So we decided to interview the found of Blu kicks, a shoe company from San Francisco and Mama & Little in Vancouver that has built their business through ecommerce. Specifically, we wanted to know how they made their first sales.

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How did you earn your first sales? Which channels are now generating the most traffic and sales for you? – Blu Kicks

“Our first sales came via word of mouth. Since we had been working on the concept for a while, there was some demand for the products right when we launched. From there we started building out our blog and Facebook presence, which started to get us momentum. But, over the long-term, our biggest sales successes have been almost entirely due to press and bloggers. Our product is unique in the way it looks and we’ve always been willing to send out free samples to writers/bloggers/influencers. That has made a big difference. Getting covered in both online and offline media outlets really drives traffic and ultimately sales.”

“We opened a pop-up shop this summer which has been our best sales outlet this summer. Our wholesale business has steadily grown since we started, but right now our best channels are online and our pop-up.”

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What are your top recommendations for new store owners? – Mama & Little

Don’t delay launching your new business because of trivial things. As I was putting together our Shopify store I would sometimes get hung-up on pictures or descriptions that weren’t absolutely perfect in my mind. I wasted a couple of months by delaying our launch so that I could make everything “perfect.” The truth is there will always be something that could be better or more compelling, don’t use that as an excuse. A good business will continually evolve over time, especially after gaining experience and feedback.

Shopify Tools provides entrepreneurs with resources to simplify this process so they can build, launch and grow a profitable ecommerce business. Below are just a few examples of the business tools Shopify provides:

Learn more about Shopify Tools to simplify starting and scaling your business.

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